Need some help finding the right photographer to showcase your new product? Why not try a lifestyle photographer?
Lifestyle photography is a genre of photography that focuses on realistic actions and events, rather than posed models and products.The style is mainly used to showcase certain products or services “in action," and it can be great to highlight the utility of your business in a natural environment to your audience.
Here are some reasons why you should consider a lifestyle photoshoot for your new product:
It can make the product appear more relatable:
Customers are more likely to see the utility in your product if they can envision themselves using it. Instead of a posed studio photoshoot that can sometimes feel disconnected from your audience, a more candid approach can help your business reach and influence more customers. Don’t use stock photos—make it more personable!
It captures authenticity:
A good lifestyle photographer should implement a good balance of candid and posed techniques. It should capture a more genuine interaction with the product (or between the people) while still being controlled. This authenticity will translate to your customers as a more trustworthy business.
It can be a visually appealing way of capturing natural actions:
This is where the staged part can come handy. Since lifestyle photography is still somewhat controlled, this can help you capture more visually appealing images that still appear natural—kind of like an embellishment.
At Jeffrey Rosenberg Photography, we take professional, first-class lifestyle photography that will captivate and engage with your audience. Let us come to you!
Contact us today for a FREE quote!
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