Why Employee Profile Photos Is Important for Your Company

Photography is very important to businesses. It’s a form of visual marketing that everyone responds to. People like to see the face behind the business, and who they may be meeting with if they inquire about your services.

A great way to show your clients the human side of your business is by posting photos of your team members on your company’s website and other media platforms. By far the easiest and most effective method of doing this is by hiring experienced business photographers to provide you with lifestyle images and corporate headshots in New York.

Therefore, what are the 8 biggest benefits of scheduling a corporate headshot and lifestyle session? Keep reading to find out.

Draws visitors and potential clients in

You only get one opportunity to make a positive first impression, and this opportunity often presents itself when your customers visit your website. No matter how expertly designed and well-made your website may be, nothing can really engage the visitors as effectively as great headshots.

Improves recruitment performance

It’s not just potential clients who will be looking at the “Meet the Team” page, it’s also potential new recruits. This will help them assess if the company is a good match for them, and if the staff is diverse in terms of age, gender, ethnicity.

A friendly and approachable look on the photos can help people feel at ease before their first interview.

Builds trust

No matter which industry you operate in, connecting what your business does to the individuals behind the action is important. Your clients need to feel comfortable about picking your company over your competition.

Putting up photos shows that you stand behind the services you provide and that you’re proud to be associated with your company.

Great for internal communication

With more and more people working remotely, it might become increasingly difficult for staff to put a face to a name when working with new colleagues. Associating faces with names is an important aspect of internal communication.

Pictures enhances team bonding

A headshot day at the office always creates a bit of a buzz, it breaks the normal office routine, it always be a bonding experience for employees, as those who work remotely will often come in especially and have a catch-up. Posing together for group photos and action shots can also be a fun experience and create lasting memories.

Sense of pride and value

A good headshot gives an employee a real sense of pride and belonging. A company investing in professional headshots for their staff undoubtedly makes them feel more valued. They might even want to share these photos with family members who are not used to seeing them in a professional setting.

Use for press release

Press releases often require a very quick turnaround, so having good images of key staff at hand is extremely useful in those situations, as photos really go a long way to help get good press coverage.

Portrait your unique brand

Photography is a powerful branding tool. By photographing your staff under a certain light, angle, dressed in particular clothes, or smiling in a certain way, you can create a unique image that your clients will automatically associate with your business.

Professional headshots are one of the best ways for you to refresh your ‘About Us’ page, and subsequently, your entire brand image.